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Marketing Rss Information

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Marketing Definitions and Factiods

 

Marketing Definitions 3

 

banner ad

- a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x60).

banner blindness

- the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

banner exchange

- network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.


 

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