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Marketing Definitions and Factiods

 

Marketing Definitions 2

 

keyword

- a word used in a performing a search.

 

keyword density

- keywords as a percentage of indexable text words.

 

keyword research

- the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).

 

keywords tag

- META tag used to help define the primary keywords of a Web page.

 

link popularity

- a measure of the quantity and quality of sites that link to your site.

 

link text

- the text contained in (and sometimes near) a hyperlink.

 

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